Privacy Policy

About this policy

This Privacy Policy explains how Genfora collects, uses, shares and retains personal information when you use the Genfora marketplace as a Customer, as a Pro, or as a visitor to our website.

Genfora provides a technology marketplace that helps customers discover, communicate with, evaluate and select independent service professionals (“Pros”). Genfora does not perform the services listed through the marketplace and is not a party to the service agreement formed between a Customer and a Pro.

Information you provide

Depending on how you use Genfora, we may collect:

• account information such as name, email address, phone number and password credentials
• profile information such as business name, description, photos, portfolio images and services offered
• ZIP code and service-area information, including radius and coverage settings
• location-related information you choose to provide, such as a job location or a service-area center point
• service request details, including the service selected, answers to service questions and scheduling preferences
• job preferences configured by Pros for each activated service
• messages and other communications exchanged through the platform
• photos, documents and other content you upload
• reviews, ratings and written feedback
• identity verification information submitted to Genfora or to a verification provider
• license, permit and insurance documentation where you choose or are asked to submit it
• customer support correspondence, including reports you submit about other users

Information collected automatically

When you use the platform we also receive:

• device information such as device type, operating system, app version and push notification tokens
• usage and log information such as pages and screens viewed, features used, timestamps and referring pages
• approximate location derived from information such as an IP address or a ZIP code you provide
• cookies and similar technologies used to keep you signed in, remember preferences and measure usage
• fraud, abuse and security signals such as unusual sign-in patterns or suspected automated activity

Transaction and wallet information

For Pros, we maintain records of Lead Fee charges, wallet balances, top-ups, credits, refunds and related transaction history.

Payment card details are handled by our third-party payment processor. Genfora does not store full payment card numbers on its own systems.

How we use information

We use personal information to:

• provide, operate and maintain the marketplace
• match Customers with Pros whose services, preferences and service areas correspond to a request
• display relevant Pros and relevant opportunities
• enable messaging and notifications between users
• process Lead Fees, wallet transactions, credits and refunds
• provide customer support and respond to reports
• promote safety and investigate unsafe, abusive or unlawful conduct
• detect, prevent and investigate fraud and platform abuse
• maintain platform integrity, including marketplace quality signals and enforcement
• send service, transactional, security and policy communications
• analyze usage to understand, troubleshoot and improve Genfora
• comply with legal obligations and enforce our terms and policies

Information shared between marketplace users

Genfora is a marketplace, so some information is shared with other users by design. Pro profiles, service offerings, ratings and reviews are visible to Customers. When a Customer submits a request, relevant details are shared with matched Pros so they can decide whether to pursue the work.

Certain sensitive details, such as an exact street address or direct contact information, may be limited until a Customer selects a Pro, according to the platform’s current functionality.

Categories of third parties

We share personal information with service providers who process it on our behalf and under contract, including providers used for:

• hosting, storage, databases and infrastructure
• email, push notification and other communications delivery
• analytics, monitoring and error reporting
• payment processing and related financial services
• identity verification and document review
• AI providers that power the optional AI assistant, voice, video and photo-understanding features
• security, fraud prevention and abuse detection
• legal, accounting and compliance support

AI features and third-party AI providers

Genfora offers optional AI features that help you describe a job and turn it into a service request: the AI assistant chat, the AI voice call, the AI video assistant, and AI photo understanding. These features are used only when you choose to start them.

When you use an AI feature, information from that interaction is sent to the third-party providers that power it, which currently are: Google (Gemini) for text and photo understanding, OpenAI for real-time voice conversations, and Tavus together with Daily for the video assistant experience.

Depending on which feature you use, the information sent may include:

• the text you type to the assistant and the description of the job you want done
• photos you upload for AI photo understanding, and any note you add about them
• microphone audio while a voice or video AI conversation is running, and the transcript of that conversation
• conversation context needed to continue the same AI session, such as earlier messages and the draft request being built
• technical session data required to run a real-time voice or video connection, such as session identifiers and connection quality data

Your choice about AI

Before personal information is sent to an AI provider for the first time, Genfora asks for your explicit consent and explains what may be sent and why. Consent is never pre-selected.

You can decline. If you decline, the AI features stay off and you can still use Genfora normally: browsing services, creating a service request yourself, receiving matches and messaging Pros.

Genfora's AI features do not make hiring, pricing or enforcement decisions on their own, and AI output can be inaccurate. You can report a problematic AI response from within the AI screens, and reports go to our moderation team.

Genfora's camera, photo library and microphone permissions are requested only at the moment you use a feature that needs them. Genfora does not record audio in the background.

Payment processing

Payments and wallet top-ups are processed by third-party payment processors. Their handling of payment information is also governed by their own terms and privacy practices, and we encourage you to review them.

Other disclosures

We may also disclose personal information:

• to comply with law, legal process, or a lawful request from public authorities
• to enforce our terms and policies, or to investigate potential violations
• to protect the rights, property or safety of Genfora, our users or the public
• in connection with a merger, acquisition, financing or sale of assets, subject to appropriate protections
• with your direction or consent

We do not sell your personal information

Genfora does not sell personal information for money, and does not share personal information for cross-context behavioral advertising. Sharing with the service providers described above is done to operate the marketplace, not to sell your data.

Your privacy rights

Depending on where you live, you may have rights to access the personal information we hold about you, to correct inaccurate information, to request deletion, to obtain a portable copy, to limit certain uses of sensitive information, and to be free from unlawful discrimination for exercising these rights.

You can update much of your information directly in the app. To submit a privacy request, contact us using the privacy address published at the bottom of this page and include enough detail for us to verify your identity and locate your records.

If we decline a request, we will explain why, and where required by law you may appeal that decision by replying to our response and asking for an appeal review.

Data retention

We retain personal information for as long as your account is active and afterwards for the period reasonably necessary for the purposes described in this policy, including fraud prevention, security, dispute resolution, transaction and accounting records, tax obligations, enforcement, legal claims and regulatory compliance.

See the Account Deletion & Data Retention Policy for details on what happens when an account is deleted.

Security

We use reasonable administrative, technical and organizational safeguards designed to protect personal information, including encrypted transport, access controls and database-level authorization rules.

No system can guarantee absolute security. You are responsible for protecting your credentials and for the information you choose to share with other users.

Children

Genfora is not directed to children and is intended for users 18 and older. We do not knowingly collect personal information from children. If you believe a child has provided information to us, contact us so we can remove it.

Changes to this policy

We may update this Privacy Policy. When we do, we will revise the effective date on this page and, where the change is material, provide additional notice.

Contact

Questions about this policy can be sent to the Genfora contact addresses published at the bottom of this page. Please include your account email and, where relevant, the request or conversation involved so we can locate the records quickly.